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I’ve started an Instagram account (yes, I know, +pie!).



I’m still struggling a bit with how to use Instagram and why to use it. Instagram is a branding and marketing tool but I don’t really want to use it as that at the moment. I like my progress so far regarding Etsy branding—that is, I have a logo of sorts and my Too Many Pies shop is consistently all over the shop when it comes to colour, style, materials and listings. Most reflective of ‘a finger in too many pies’. Tick.

And I don’t want to drive traffic to my shop quite yet. Most of my work is experimental. One-offs aren’t sustainable in a commercial sense. I don’t want to be beholden to ‘make’ for the ‘customer’. (Great gratitude to the people who have bought from my shop—I’m so thankful you have found my work just the same)

instagram is good for…

Instagram is good for capturing on-the-run images that support my process. In this space my little pies can ‘talk to each other’.

They can talk colour ‘whoa! same, same’ or ‘wow! you’re very different…’ or ‘do you really think you have to be purple?’

They can talk texture and form ‘you’re a five-petalled flower too!’ or ‘what does it feel like to be a fabric design?’ or ‘let’s talk mathematically’

They can talk together about the world and imagination and struggle and influence and serendipity.

Unlike Pinterest, Instagram facilitates that dialogue without all the visual noise. And that suits my purpose at the moment!